Notable Names Strategy

Despite producing thousands of high-quality investing articles each month, we noticed a key opportunity: Google Discover traffic wasn’t scaling in line with our content output. Traditional evergreen headlines (e.g., “3 Top Stocks to Buy Right Now”) were underperforming on Discover, especially when trending topics or public figures were dominating financial news cycles.

The Challenge:

I developed a new content initiative called "Notable Names", centered around high-search-volume business and investing figures—like Warren Buffett, Bill Gates, and Elon Musk. The strategy focused on:

• Surfacing and covering recent interviews, stock moves, or quotes from these figures

• Weaving their names into headline formulas already proven to convert

• Collaborating across editorial, copyediting, and financial review to scale content quickly while maintaining quality

• Aligning with the larger prospect marketing roadmap to ensure consistent tone, brand alignment, and funnel progression

🚀 One standout article—"Bill Gates Says 'You'll Never Go To Amazon Again' After This AI Breakthrough"—earned 130,000+ clicks from Google Discover alone

💰 That single article generated nearly $10,000 in revenue

📊 The Notable Names strategy became a long-term editorial initiative, driving sustained Discover growth and informing future editorial roadmap planning

🤝 This strategy fostered stronger collaboration between editorial, SEO, and marketing—demonstrating the power of real-time trend adaptation